13th Pusan International Film Festival unveils its official poster. The poster is based on ‘Arirang-Hope 1’, one of the series of ‘Arirang’ by the western painting artist, Shin, Jang Sik and designed by PIFF Art director Choi, Soondae. Shin, Jang Sik has focused on reinterpreting of Korean tradition and recreating vitality of hidden Korean culture through his paintings.
‘Arirang-Hope 1’ is appraised for its vivid description of harmonious and colorful Korean culture and it matches with the passionate character of Pusan International Film Festival. And this year’s poster itself represents the festival’s identity and direction to the future.
Biography of Shin, Jang Sik
1982 Graduated from College of Fine Arts in Seoul National University in 1982, majored in Western paintings.
1984 Graduated from Graduate School of Fine Arts in Seoul University in 1984. Currently a professor of fine arts and the president of Graduate School of Total Arts in Kookmin University.
2007 Vit Gallery (Seoul)
2005 Moran Museum of Art (Seoul)
2003 Savina Museum (Seoul)
1999 Pyo Gallery (Seoul)
1996 Indeco Gallery (Seoul)
1990 The 3rd Gallery (Seoul)
[Received Awards]
1989 Awarded Grand Prize in the 8th Korea National Art Exhibition
1991 Awarded Supporter Prize at the 1st Sapporo International Engraving Biennale
1993 Awarded Runner-up Prize at the 5th Wakayama International Engraving
Designer of CHOI Soondae
1954 Born in Gyeonbuk Gunwi
BA in Industrial Design at Kyungsung University
1990 ~ present CEO of ILLUST BANK
1997 ~ 1998, president of Busan Illust Assocation
1997 ~ present, Art Director in PIFF
2004, Design Adviser of Busan Asian Games Present, Professor at Industrial Design in Kyungsung University
Symbol
The Official Symbol of the PUSAN International Film Festival
The crest of PIFF has made the best use of the peculiarity of Asian culture.
Seals, which have been used in ancient civilization as a mark of faith, are only used in Asian countries nowadays. By using it, PIFF attempts to show its love for Asian Cinema and further acquaint the whole world with the brilliance of Asian culture.
In Korea, there is a tale of national foundation, Ten-gun mythology, that tells a story of three seals named "three God-given Seals" that Huan-in(The God) gives as a mark of faith to his son Huan-Woong, who comes down to earth to save and rule the human world. Now the rectangular shape of the seal is reborn as the sacred crest of PIFF, representing the frame of film.
The Official Symbol of the PUSAN International Film Festival
Evergreen is inseparable from the everyday lives of Koreans as a Korean adage, “One is born, live, and die under the shade of the evergreen”, demonstrates. It is also is considered holy in Korea due to its longevity and its ever-green-ness symbolizes the everlasting liveliness. In this sense, the evergreen suits perfectly with PIFF’s dynamic energy and the vitality of Korean Cinema.
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